![]() He uses writers as one example whether you are an academic researcher or a (mere?) blogger, you are likely motivated to write because others will find what you write meaningful. Ariely and his team wanted to gauge what makes work meaningful (other than the paycheck!). Lego LessonsĪn example of the clever experimental techniques employed by Ariely and his fellow researchers is his examination of workplace satisfaction using Legos. Upside is the successor to the bestselling Predictably Irrational, and it takes to new topics, ranging from CEO pay to speed dating. Not only does he conduct experiments that are elegant in their simplicity, but he writes about his work and that of other researchers in a highly acccessible way. Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. ![]() ![]() Book Review: The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely ![]()
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